The new agenda for the global marketer
Improve performance and demonstrate business value The playing field for the global marketer is changing rapidly. And a new efficiency mind-set is needed to handle: Globalisation, digitisation and evolving customer sophistication New technology, channels and media Procurement and financial constraints
Selecting the right setup for the global marketer
One size fits all – but every organisation is unique A major task of any global marketing organisation is to manage and optimise the marketing process and the consistency of the brand experience. By collaborating with the right marketing service
A unique mindset
Global Efficiencies Beyond Compare
Marketing Development Funds
Managing financial partnership Marketing Development Funding (MDF) is a licensee agreement that allows a brand’s marketing partners to: Participate in the marketing activities of the brand Share the cost of producing and running marketing activities across media platforms The global
AdPeople technology
Developed to be used by people AdPeople’s approach is to make technology work and become an integral part of our efficient marketing solutions. We believe that technology will only work if it does what is expected of it. Our system
The online reality
A world without geography One of the temptations of online communication is to exploit low-volume distribution costs and saturate the market with high-volume messages. This hit and miss approach usually fails. The focus should not be on volume, but rather
Global RGB standards
United colours Our expertise in global production standards lets us work more effectively in handling documents, files and images. If a global standard doesn’t exist in a company, we’ll create one. Our unique RGB process was the result of a
24 hour studio facilities
We’re always open for quality business AdPeople has a state-of-the art production studio in Dhaka, Bangladesh. The studio uses an automated workflow infrastructure to service international clients requiring complex, high-volume output of online and offline materials in multi-lingual versions. With
Integrated off-shoring
The world is flat The economic advantages of the global marketplace mean we can offer world-class quality from a working environment on a par with European standards – at a fraction of the cost. Today’s brands are becoming more global