The new agenda for the global marketer
Improve performance and demonstrate business value The playing field for the global marketer is changing rapidly. And a new efficiency mind-set is needed to handle: Globalisation, digitisation and evolving customer sophistication New technology, channels and media Procurement and financial constraints
Challenging the traditional model
Get the best of both worlds Today’s rise of procurement departments has led to a new agenda of accountability, forcing agencies to cut margins, amend working processes and become transparent. At the same time, CMOs are under increasing pressure to
Centralised Marketing
Creating smart, effective marketing with a centralised model Centralisation or decentralisation is a challenge brands face when expanding their geographical scope. The organisation often starts with a local approach, as this best addresses the rules of a few markets. But,
Brand Governance
Better brand control across markets A major task of any marketing organisation is to manage the consistency of the brand experience by creating an efficient infrastructure, both internally and externally. The challenge is to maximise impact and minimise spend. AdPeople
Efficiency wanted through the line
AdPeople – Efficiency wanted through the line AdPeople is an agency with a unique approach. We activate and deliver great ideas to all types of markets; from local, regional and global mass markets. We’re able to do this rapidly, consistently