The new agenda for the global marketer
Improve performance and demonstrate business value The playing field for the global marketer is changing rapidly. And a new efficiency mind-set is needed to handle: Globalisation, digitisation and evolving customer sophistication New technology, channels and media Procurement and financial constraints
International Creativity
Your work is born global International creativity delivered by a multinational crew in a single location – that has to be the ideal melting pot for ideas and concepts… AdPeople develops global and regional campaigns for our clients as a
Global Efficiencies Beyond Compare
Global Production Delivery
The Art of Off-shoring
The Right Tools
The online reality
A world without geography One of the temptations of online communication is to exploit low-volume distribution costs and saturate the market with high-volume messages. This hit and miss approach usually fails. The focus should not be on volume, but rather
24 hour studio facilities
We’re always open for quality business AdPeople has a state-of-the art production studio in Dhaka, Bangladesh. The studio uses an automated workflow infrastructure to service international clients requiring complex, high-volume output of online and offline materials in multi-lingual versions. With
Localisation of a global idea
Making global concepts resonate at a local level Localisation is the process of adapting a global or regional concept into a marcom element in a particular language for a specific culture. Successfully localised marcom elements are indistinguishable from those developed
How we think
When you hire an agency When you hire an agency to handle your marketing communication, you hire people. People you trust with one of the most important aspects of your business. You need to know who you are hiring and