Take your own path
The client – Dell – an industry leader driven by customer needs Dell is based on the concept of selling computer systems directly to customers, delivering effective computing solutions that meet customer needs. Dell’s business is aligned to address the
Challenging the traditional model
Get the best of both worlds Today’s rise of procurement departments has led to a new agenda of accountability, forcing agencies to cut margins, amend working processes and become transparent. At the same time, CMOs are under increasing pressure to
A new industrial revolution
The client – Novozymes – a world class biotech company Novozymes is a unique and world-leading biotech company with a strong track record for delivering growth based on innovation. The products facilitate solutions that help end-consumers to make eco-efficient choices.
Brand Governance
Better brand control across markets A major task of any marketing organisation is to manage the consistency of the brand experience by creating an efficient infrastructure, both internally and externally. The challenge is to maximise impact and minimise spend. AdPeople
Global Production Delivery
The Art of Off-shoring
Multi-dimensional Scaling
The Right Tools
AdPeople technology
Developed to be used by people AdPeople’s approach is to make technology work and become an integral part of our efficient marketing solutions. We believe that technology will only work if it does what is expected of it. Our system
Lean Six Sigma at AdPeople
Does your agency need to wear a belt? Lean Six Sigma has been the leading methodology for business process optimisation among Fortune 500 companies for the last twenty-five years. These efficiency requirements have now reached the marketing industry and clients