The new agenda for the global marketer
Improve performance and demonstrate business value The playing field for the global marketer is changing rapidly. And a new efficiency mind-set is needed to handle: Globalisation, digitisation and evolving customer sophistication New technology, channels and media Procurement and financial constraints
Challenging the traditional model
Get the best of both worlds Today’s rise of procurement departments has led to a new agenda of accountability, forcing agencies to cut margins, amend working processes and become transparent. At the same time, CMOs are under increasing pressure to
A new industrial revolution
The client – Novozymes – a world class biotech company Novozymes is a unique and world-leading biotech company with a strong track record for delivering growth based on innovation. The products facilitate solutions that help end-consumers to make eco-efficient choices.
Stop local warming
The client – Rockwool – global leader in insulation Rockwool is the world’s leading supplier of innovative insulation products and systems based on stone wool, improving the environment and the quality of life for millions of people. Rockwool has over
22,000 employees on the same page
The client – Copenhagen Airport – Scandinavia’s main airport Copenhagen airport (CPH) is the transfer airport for air traffic between other parts of the world and the many national and regional airports in Scandinavia and the Baltic states. There are
Centralised Marketing
Creating smart, effective marketing with a centralised model Centralisation or decentralisation is a challenge brands face when expanding their geographical scope. The organisation often starts with a local approach, as this best addresses the rules of a few markets. But,
International Creativity
Your work is born global International creativity delivered by a multinational crew in a single location – that has to be the ideal melting pot for ideas and concepts… AdPeople develops global and regional campaigns for our clients as a
Tax free wonderland
The client – Copenhagen Airport Tax Free – Scandinavia’s largest Tax Free shop Copenhagen airport (CPH) is the transfer airport for air traffic between other parts of the world and the many national and regional airports in Scandinavia and the