The new agenda for the global marketer
Improve performance and demonstrate business value The playing field for the global marketer is changing rapidly. And a new efficiency mind-set is needed to handle: Globalisation, digitisation and evolving customer sophistication New technology, channels and media Procurement and financial constraints
Take your own path
The client – Dell – an industry leader driven by customer needs Dell is based on the concept of selling computer systems directly to customers, delivering effective computing solutions that meet customer needs. Dell’s business is aligned to address the
Challenging the traditional model
Get the best of both worlds Today’s rise of procurement departments has led to a new agenda of accountability, forcing agencies to cut margins, amend working processes and become transparent. At the same time, CMOs are under increasing pressure to
A new industrial revolution
The client – Novozymes – a world class biotech company Novozymes is a unique and world-leading biotech company with a strong track record for delivering growth based on innovation. The products facilitate solutions that help end-consumers to make eco-efficient choices.
Stop local warming
The client – Rockwool – global leader in insulation Rockwool is the world’s leading supplier of innovative insulation products and systems based on stone wool, improving the environment and the quality of life for millions of people. Rockwool has over
Centralised Marketing
Creating smart, effective marketing with a centralised model Centralisation or decentralisation is a challenge brands face when expanding their geographical scope. The organisation often starts with a local approach, as this best addresses the rules of a few markets. But,
International Creativity
Your work is born global International creativity delivered by a multinational crew in a single location – that has to be the ideal melting pot for ideas and concepts… AdPeople develops global and regional campaigns for our clients as a
Brand Governance
Better brand control across markets A major task of any marketing organisation is to manage the consistency of the brand experience by creating an efficient infrastructure, both internally and externally. The challenge is to maximise impact and minimise spend. AdPeople
Move your business forward
The client – Dell – an industry leader driven by customer needs Dell’s success is based on the concept of selling computer systems directly to its customers. Solutions for small and medium-sized business are specifically designed to grow with the
Efficiency wanted through the line
AdPeople – Efficiency wanted through the line AdPeople is an agency with a unique approach. We activate and deliver great ideas to all types of markets; from local, regional and global mass markets. We’re able to do this rapidly, consistently