The client – Novozymes – a world class biotech company
Novozymes is a unique and world-leading biotech company with a strong track record for delivering growth based on innovation. The products facilitate solutions that help end-consumers to make eco-efficient choices.
The challenge – stating the position among professionals
Novozymes is the expert on enzymes for improving yields in the production of biofuel. The company wanted to tell this rewarding story to its existing partners and to potential partners who are prepared to be first-movers in the energy industry of the future and, by this, state its leading position among professionals and opinion leaders in the field of biofuel and sustainable business.
The solution – celebrating the role models
By creating a new visual universe and an image bank under the campaign umbrella “A new industrial revolution” for 1st and 2nd generation biofuel enzymes, AdPeople broke the mould for alternative energy communication by celebrating the clean, sustainable industrial technology and focusing on the ambitious and ethical business people behind the growth of this potentially earth-saving product.
The campaign was very well received by stakeholders both internally and externally and is being used by Novozymes in its communication and information regarding enzymes for biofuel production.
